The E-Rozgar Program in Pakistan by the Punjab Information Technology Board (PITB) is the most productive and successful effort by the government to create employment opportunities in Pakistan for youth free of cost. This program is not just a training program but a revolution that is helping generate employment and prepare Pakistan to compete in the future of work around the world.
How E-Rozgar Works
Currently, 45 Centers of the E-Rozgar Program are working in 36 districts of Punjab, providing both on-campus and online training opportunities to around 15k freelancers every year since 2017. Up till now, 3.6 billion PKR in reported and verified earnings have transformed the lives of thousands of below-average and poor families in Pakistan.
The initiative aims to empower Pakistani youth through digital skills training. The participants are trained in the most required IT skills, which include graphic design, web development, digital marketing, content writing, e-commerce, and many more. This program equips them with skills that are highly in demand and valuable in today’s digital economy.
The Benefits of E-Rozgar
The online work and freelancing opportunities provided by E-Rozgar have opened doors for thousands of young students to earn and showcase their talents nationally and internationally. Most of the E-Rozgar graduates are working for international clients, primarily in the US, and earning in dollars, enjoying the highest exchange rate of the dollar to the rupee.
According to a report by Payoneer, Pakistan ranks fourth among the fastest-growing freelance markets in the world, with a 47% growth rate in 2020. E-Rozgar has played a significant role in this growth by providing quality training and mentorship to aspiring freelancers.
The Impact of E-Rozgar Program in Pakistan
This program has made a significant contribution to the development of a vibrant freelance community in Pakistan. It has encouraged and accelerated a culture of entrepreneurship and self-employment among the youth, motivating them to polish their skills and creativity to build successful careers. This has not only improved the financial status of individuals but has also had a positive impact on the overall economic growth of Pakistan.
As Dr. Umar Saif, Chairman PITB, said: “E-Rozgar is not just about earning money online; it is about creating an online industry in Pakistan” .
The Future of E-Rozgar
Overall, E-Rozgar has proved instrumental in transforming the lives of Pakistani youth. It has empowered them to break barriers, overcome traditional employment limitations, access the global marketplace, and ultimately lead to a brighter future for the talented and ambitious Pakistani youth.
The E-Rozgar Program in Pakistan is constantly evolving and expanding its scope and reach to cater to the needs and demands of the changing world. With more courses, more centers, more trainers, more partners, and more success stories, E-Rozgar is on its way to becoming one of the most influential and impactful programs in Pakistan’s history.
